- Launched Thermocot, the first branded winter wear in India. Won the Texcellence Award for Best Winter Knitwear Brand, 2003-04.
- Pioneered the printing of the brand name in front of the vest. This made the logo a design element to be flaunted.
- One of the earliest brands to introduce celebrity endorsement. This created huge impact and recall value.
- Decades-long experience in successfully launching, nurturing and managing several winning brands in a pre-dominantly unorganized industry.
- Acclaimed by the Limca Book of Records as the largest hosiery and innerwear manufacturing and marketing company in India, for a record six years.
- First Indian innerwear manufacturer to become a licensee of SUPIMA, the premier organization of American Pima Cotton growers. Rupa-Frontline AIR is the first vest in India to be made of 100% American Pima Cotton, one of the most exclusive and luxurious natural yarns in the world.
- First Indian company to launch bacteria-resistant briefs under its exclusive Euro brand.
